Denomination and logo project for animal orthopedics service.
The proposed name has to do with the etymology of the word Animal, which comes from the Latin “alis”, which must be given breath or breath of life. The name also aims to project the values of help, support and trust, the coincidence with the verb “encourage” is a happy discovery.
The work of orthopedics consists, to a large extent, in accompanying and going through the process of recovery with the patient, to offer not only technical coverage, but also emotional support and trust.
The logo results in the intention to be intimate and endearing. Through a simple gesture in the placement of the last letter.