ADCV.
The Association of Design Professionals of the Valencian Community not only promotes design; it represents, researches, documents, and defends it. Therefore, ADCV's new visual identity is based on a clear premise: communication as a central tool in the association's work.
The design of this new identity proposes a neutral and functional aesthetic, where the way of thinking prevails over the merely formal. An exercise in visual normality that allows the brand to coexist without imposing itself, to adapt without losing character, and to become a useful tool for any medium or context.
The logo is based solely on text, with a minor intervention in the design of the typography used, and integrates a visually minimal but semantically powerful orthographic symbol: the colon (:). This symbol introduces, connects, and expands. Its presence in the logo transforms ADCV into the active subject of the discourse: ADCV says, ADCV announces, ADCV manifests. A brand that not only signs, but also speaks, placing itself at the beginning of communications.
Its aesthetic neutrality facilitates coexistence with the brands of the many projects promoted by the association—Mode, VDW, Oid!, and others—without visually competing with them, thus reinforcing its institutional and coordinating role.
Beyond the visual, this identity is conceived as a system that provides structure, coherence, and clarity to the ADCV's narrative. A design that doesn't aim to stand out in itself, but rather to facilitate the content it conveys.
