Polirítmia.
Client: Valencian Institute of Culture
Valencian Government
Design of the visual identity and communication materials for the 7th edition of Polirítmia, a festival organized by the Institut Valencià de Cultura – Generalitat Valenciana, held in Valencia.The goal was to strengthen the festival’s identity by projecting a contemporary image that reflects the nature of its programme: musical proposals rooted in tradition that also explore more experimental and current forms. The graphic language creates a visual atmosphere that resonates with this hybrid approach. In the poster design, the festival title is inscribed within a coloured mass that suggests a false polyhedral volume—creating a kind of variable logotype that becomes the main visual element across multiple applications and promotional formats. In addition to posters and printed brochures, the project included specific communication tools for digital media, adapted to social networks and the festival’s daily concert schedule. A simplified version of the title was also created for use as a logotype in physical concert spaces. An identity that makes visible the rhythmic and cultural richness of the festival, highlighting its commitment to dialogue between the traditional and the contemporary.
Awards:
→ Laus Bronze Award 2025, Cultural Project Identity Redesign
→ Laus Bronze Award 2025, Posters
