VEO.
In other projects of this kind, I’ve explored themes related to visual communication and graphic design as a profession: geometry, abstraction, simplicity, typography… In this case, the focus shifts to the theories and principles of perception.
VEO is a box containing various editorial and material elements. Only 50 numbered copies have been produced. The included booklets and cards feature excerpts and statements from key figures of the Gestalt school of psychology, which emerged in Austria and Germany in the early 20th century.
The wrapping paper around the box bears an original text written especially for the project by Isabel Bono. The first sentence of that text also appears on the outer envelope, in the versions sent by post.
In addition to the printed materials, the box holds the three wooden letters that form the word VEO (made of oak, birch or walnut). These letters are more than just objects: they invite observation, play, and reflection—echoing some of the fundamental ideas of perceptual psychology.
Gestalt theory calls for a return to naive perception—immediate, unfiltered experience not shaped by learned knowledge. It reminds us that we don’t perceive a collection of parts, but complete forms, structured units of meaning. The whole is more than the sum of its parts. And consciousness goes far beyond behavior—it encompasses everything we, often unknowingly, see.
Awards:
— Laus Bronze, Self promotion. ADG-FAD, 2020
— SILVER at Graphis Design annual 2021, Graphis New York.
→ ADCV Oro, Categoría Promoción, 2022
